Client: Brand & Sport Marketing Since: Since 2022 Sports: MMA, kickboxing, grappling, American football
A flag, a feed and the artwork that gets fighters sponsored
One visual system from the flag to the fight banner — brand, feed and athlete campaigns out of one place
Das Piratentum manages athletes on their way from the amateur ranks into the professional leagues — MMA, kickboxing, grappling, American football. An agency like that sells two things it cannot put in a shop window: attention and credibility. Its athletes need sponsors before a fight, sponsors need a reason to believe the athlete is worth backing, and promotions need to see a professional operation behind the name. All of that gets decided on a phone screen, in a feed, weeks before anyone steps on a mat. So the design is not decoration around the business — for stretches of the year it is the business, and it has to hold up next to agencies that have far bigger rosters to point at.
M73LAB handles the visual side of the agency end to end. It starts with the flag: a skull-and-crossbones mark with the eyepatch and the beard, plus the DAS PIRATENTUM wordmark, drawn to work as a profile picture at 32 pixels and as a banner across a venue wall. From there it runs into the feed — @daspiratentum as a designed grid rather than a stream of reposts, where signings, fight announcements and sponsor calls each have a recognisable format. Then the pieces that do the actual commercial work: signing announcements when an athlete joins the roster, 'Sponsors Wanted' posts that put the next fight's date, promotion and venue on the artwork so a potential sponsor knows exactly what they are buying into, and fight banners sized for the venue. And when the fight comes, the kit the athlete competes in — fanshirt, rashguard and MMA shorts — designed here and produced under the TEAMBLADI label.
Skull, crossbones and wordmark — legible as a 32-pixel avatar and as a wall-sized banner.
@daspiratentum designed as a grid, with a fixed format for each kind of post.
An announcement when an athlete joins the roster — the agency's proof it is active.
Artwork that names the next fight, the promotion and the venue, so a sponsor knows what they are buying.
Fight-banner artwork at venue scale, carrying the athlete and every sponsor who signed on.
Fanshirt, rashguard and MMA shorts, designed here and produced under the TEAMBLADI label.
Brand mark and wordmark for Das Piratentum — skull and crossbones, in light and dark variants
@daspiratentum built as a designed feed, with a repeatable format per post type
Signing announcements for athletes joining the roster
'Sponsors Wanted' campaign posts carrying the real fight date, promotion and venue
Fight-banner artwork at venue scale
Fight kit designed for the athletes — fanshirt, rashguard and MMA shorts — produced under the TEAMBLADI label
One visual language across the logo, the feed, the campaigns and the kit
A skull with an eyepatch and a beard over crossed bones, with the wordmark beneath it. It had to survive the full range an agency mark actually lives at — a circular profile picture a few dozen pixels across, a corner of a sponsor post, and a banner running the width of a venue wall — so it is built from shapes that stay readable when everything else is lost.
An athlete agency is judged on its feed before it is judged on its roster. @daspiratentum mixes fight footage and promotion announcements with the posts we design — and it is those that have to be recognisable on sight: a signing looks like a signing, a sponsor call looks like a sponsor call, every time. That is what makes the profile read as one operation rather than a scrapbook.
The two posts that do commercial work. A signing announcement tells the market the agency is moving; a sponsor call is an offer — it carries the athlete, the date, the promotion and the city, so a brand deciding whether to back a fighter can see exactly what they would be buying into rather than having to ask.
New signing 
The banner that hangs at the venue, built at a scale where every sponsor who signed on gets their logo at a size worth paying for — the moment the sponsor call pays off, and the reason the post before it had to look credible.
What the athlete actually competes and travels in: a fanshirt for the people who came to watch, a rashguard and MMA shorts for the cage. Designed here, produced under the TEAMBLADI label, and carrying the same sponsors the campaign sold — so the artwork that raised the money is on the athlete when the money is being earned.
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