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Someone is searching for exactly what you sell, right now — and your competitor's ad is the one they click.

We build Google (and Bing, where relevant) search campaigns targeted at people actively searching for you — not passive scrolling.

01
Scope

What's included

Keyword & intent research

The exact searches your customers type, mapped to buying intent rather than vague traffic volume.

Campaign structure & ad copy

Tightly themed ad groups and copy that matches search intent — the biggest lever for a low cost-per-click.

Conversion tracking & bid management

Every click tracked to a real outcome (inquiry, purchase, call), with bids managed toward that outcome, not clicks.

02
Process

How it works

Week 1

Research & setup

Keyword research, conversion tracking, campaign structure, first ads live.

ongoing

Optimization

Weekly bid, keyword and ad-copy adjustments based on real conversion data.

03
Investment

from €690/month + ad spend

Anchor price, tailored to your needs in the first call. View all packages →

04
FAQ

SEA (Search Ads) — FAQ

What's the difference between SEA and Paid Social?

SEA (search ads) targets people actively searching on Google/Bing — high intent, but limited to search volume. Paid Social targets people based on interests and behavior on Instagram/Facebook/TikTok — larger reach, but the audience isn't actively searching yet. Most businesses benefit from both, weighted differently by goal.

How much should my search ad budget be?

It depends on your industry's cost-per-click and how many searches actually exist for your product — we size a realistic starting budget together in the first call.

Is the management fee on top of the ad budget?

Yes — the management fee is separate from ad spend, which goes directly to Google/Microsoft.

Next step

Ready for a brand that sells?

Free website & SEO audit in your inbox within 48h — or book a call directly.

📅 15-min intro callBook a call →
✉️ office@m73lab.comSend an email →
📞 +43 676 4641061Call →
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