Wächter Group 2 brands

The Wächter Group runs two businesses under one roof: Wächtergroup for security services (property protection, reception services, event security, construction-site security) and WG Dienstleistungen for cleaning and property maintenance (office cleaning, stairwell cleaning, building upkeep). Both operate from Vienna across Austria, both approach the same buyers — property managers, developers, event organisers, businesses — and both needed a presence of their own without the group behind them falling apart into two unrelated companies. On top of that, enquiries had to stop landing in the wrong place: someone looking for cleaning who starts on the security site must not be lost.

M73LAB developed a logo for the group — the guardian helmet mark above a stencil wordmark — and built two standalone websites on top of it, waechtergroup.at and wg-dienstleistungen.at, sharing a single design system. Both sites use the same architecture, navigation and components; they are told apart by accent colour alone: gold for security, green for cleaning and property maintenance. Both are fully bilingual in German and English. At the centre of each site is a three-step quote wizard that sorts an enquiry by service, property and contact — and that routes visitors who landed in the wrong business straight to the sister site instead of letting them bounce. A band at the top of every page keeps the group relationship permanently visible. Each brand also got a blog built around local and regulatory topics — when Vienna events legally require an awareness concept, how property protection differs from works security — so the sites earn visibility on the questions their buyers actually search.