Client: Event Design Event: Michiel Partoens: The Rise of a Champion
Event ticket and flyer design for Artist Amplifier
A full event material package — two ticket tiers, a flyer and an animated flyer
Artist Amplifier needed a complete, consistent set of event materials for "Michiel Partoens: The Rise of a Champion" — two ticket designs, a printable flyer and an animated version for social media — all needing to look like a premium, high-end event people would want to be invited to, not a generic local flyer.
M73LAB designed the full material set as one visual system rather than four separate pieces. The poster needed to read like something a company such as Jay-Z's Roc Nation would put behind an athlete — bold typography, dramatic black-and-white photography, real title belts on show — so it signaled a serious event worth attending, not a local sponsor mixer. That same look then carried across a standard VIP ticket for the Sponsor Event, a premium Gold VIP ticket for the main event at FRAME, an A5 flyer for print, and an animated version of that flyer for social media and stories — so the ticket in someone's hand and the flyer on their feed read as the same event.
Aligned on the event's tone — a premium, Roc Nation-style look — and Artist Amplifier's existing visual identity.
The A5 flyer designed first, setting the visual system every other piece would follow.
Standard VIP (Sponsor Event) and Gold VIP (main event) tickets designed, front and back for both.
The poster brought to motion for social media and stories.
Full material set delivered, ready for print and publishing.
A premium, high-end visual direction designed for the poster — built to stand out and signal a real event, not a generic flyer
Two ticket designs delivered, front and back for both — a standard VIP ticket for the Sponsor Event, and a Gold VIP ticket for the main event at FRAME
A5 flyer designed for print, plus an animated version for social media and stories
One consistent visual system across every deliverable, for a real event: "Michiel Partoens: The Rise of a Champion"
The brief: make it look like a premium, high-end event — the kind of look a company like Jay-Z's Roc Nation would put behind an athlete — so it draws the right crowd. Designed for "The Rise of a Champion," 26 September 2025 at FRAME, then brought to motion for social media and stories.
The same poster, brought to motion for social media and stories
For the Sponsor Event, 19 September 2025 at Versuz, Hasselt.
For the main event, "The Rise of a Champion," 26 September 2025 at FRAME — presented together with strategic partner FRAME.
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